Conduent needs to find any and all opportunities to reverse its negative profit trend and strengthen its position in the industry. In other words, it must find a way to reposition itself as a leader and innovator in the professional services industry. Up until now, Conduent has focused on business-to-business sales and solutions that focus on urban areas, particularly in international markets. While this has maintained a high level of profit, revenue continues to decline. Therefore, it’s time for Conduent to explore new avenues.
The best avenue for expansion in the current global marketplace is in India’s countryside. As background, India is the second largest country in the world with more than a billion people, most of which live in rural areas scattered throughout the countryside in 6 million villages (Black, 2012). Additionally, most of rural India is semi-literate, largely poor, and living in less developed land (e.g., unpaved roads and no electricity).
While it may seem like this community would not be a good market, this couldn’t be farther from the truth. Farmers in the countryside have resources that are evolving, and their ability to pay for solutions that enhance their production is increasing. This would be particularly true if Conduent was willing to develop solutions that farmers could pay for over time.
And the solutions to market to these farmers could be developed by the urban professionals already employed by Conduent. Conduent is in the unique position to already have a significant presence in Indian cities and territories like Kochi, Bengaluru, Noida, Gurgaon, and Hyderabad. These professionals, who are well-versed in creating business intelligence- and data driven-solutions for practical business and government problems, can develop similar solution for Conduent to sell to farmers in India.
Post #3 in this series explores the products and services that could be offered.
Tech Twire. 