Another option for this campaign is a major prize that is even more likely to generate excitement and entice people to create online videos in which they make (and market) Sun Basket and its new selection of celebrity chef-created recipes. A trip to Hawaii could be awarded to a random poster. The company must do its best to ensure a fair, random selection. Here is some guidance on how to do so.
Considering Figure 1, we must keep the relative proportions of audience in mind. If Sun Basket decides to start with a smaller audience, that would definitely save cost. And luckily, Facebook allows the selection of gender and income. But if Facebook didn’t allow for that, the company would need to consider the relative audience size with women taking up 60% of the target total audience and high income taking up 30% of the target total audience.
Post #5 in this series explores a Bayesian analysis.
Tech Twire. 