Considering the cost of international shipping and the regional preferences and tastes of home cooks around the world, the safest option is to remain with a United States market. Additionally, if Sun Basket is interested in marketing itself to be purchased by a brick and mortar grocery story (like the other top-selling meal kit services), then it’s best to remain with a United States market for this purpose as well. A buyer company would likely be turned off by the hassle, expense, and potential legal liability of international shipping, especially with perishables.
Domestic market penetration is definitely the safest and most profitable bet. Additionally, Sun Basket needs to be agile enough to respond to changing market tastes and diet trends. An international footprint would diminish the company’s ability to respond to market demand quickly and efficiently.
This is the last post in this series that makes the case for a Sun Basket promotion focused on Mediterranean food, mass market/YouTube food celebrities, a Facebook marketing campaign, and a social media contest with prizes aimed at expanding the Sun Basket market share.
Tech Twire. 