Figure 1. Sun Basket sales analytics metrics.
Of note is the customer acquisition and retention gear in Figure 1. It’s the largest gear quite intentionally because the meal kit industry is so susceptible to customer turnover. It’s very important for customers to feel happy and invested in the brand, which is a significant driver of future sales.
Additionally, precooked and frozen dishes is a growing segment of the market. An increasing number of customers want even more ease to the dinner table through entrees that only need to be heated up instead of prepared after a long day of work. This means that ads should not only focus on the affluent parent (particularly a mom) but also customers who want the ease of a healthy meal that can be heated up in the oven or microwave.
Post #12 in this series explores a risk analysis.
Tech Twire. 