In conclusion, this week’s series explores why Blue Apron simply must implement a comprehensive food safety program. Not only does it protect the lives of people who are nourished by meal kits, but it also protects the longevity of the company and its employees. Blue Apron has to stand for more than meal kit profits but instead providing healthy food through a process it is proud of.
The marketing effort must highlight everything Blue Apron has implemented. But it can’t forget to show the human touch through business analysis, personal stories, and strongly highlighting its renewed commitments and company policies.
[Unless a citation/reference is provided, data and the scenario for this week’s posts are fictionalized in order to show various business intelligence concepts and/or techniques.]